Excerpts from the Article “NOTHING SUCCEEDS LIKE SUCCESS” The quest for a tomorrow that is better than today - measured in terms of wealth, is what defines the business or mercantile aspect of the Gujarati community. Kalpesh Shah, President, National Association of Realtors – India (NAR-I), believes that the Gujarati community is an apt example of India’s success story: “It is about being unwilling to accept life as it is; the willingness to work hard, take calculated risks and work towards a better future.”  What sets the Gujarati work ethic apart? It is not just ‘hard working’, but also ‘smart working’, focussed on not just earning, but also the creation of wealth, adds Shah. The one Gujarati who has ‘top of the mind’ recall for Shah is the Late Dhirubhai Ambani. “He went from rags to riches in a way that India wants to emulate,” he points out. As President of NAR-I, Shah represents the ‘global best practices’ being implemented in India’s real estate sector. “Traditionally, the ‘middleman’ in Indian real estate was the ‘grease’ that ensured smooth business. The evolution of the broker or dalal into a professional who is ‘in sync with global trends’ as a member of NAR-I also mirrors the change that the Gujarati community is undergoing,” Shah explains. “From ‘traditional’ to ‘high-tech’, the Gujarati success story over the years, is one that will continue growing in the future.” Talk about the community being patriarchal and male dominated in nature, and Shah counters. His better half, Neeta, is an equal partner in the business, and she shoulders her share of the daily business decisions. “The concept of being in business is almost ingrained in the Gujarati psyche, and Gujarati women are making their presence felt, both as self-employed professionals and in business,” adds Neeta.
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Excerpts from the Article “NOTHING SUCCEEDS LIKE SUCCESS”

The quest for a tomorrow that is better than today - measured in terms of wealth, is what defines the business or mercantile aspect of the Gujarati community. Kalpesh Shah, President, National Association of Realtors – India (NAR-I), believes that the Gujarati community is an apt example of India’s success story: “It is about being unwilling to accept life as it is; the willingness to work hard, take calculated risks and work towards a better future.” 

What sets the Gujarati work ethic apart? It is not just ‘hard working’, but also ‘smart working’, focussed on not just earning, but also the creation of wealth, adds Shah. The one Gujarati who has ‘top of the mind’ recall for Shah is the Late Dhirubhai Ambani. “He went from rags to riches in a way that India wants to emulate,” he points out. As President of NAR-I, Shah represents the ‘global best practices’ being implemented in India’s real estate sector. “Traditionally, the ‘middleman’ in Indian real estate was the ‘grease’ that ensured smooth business. The evolution of the broker or dalal into a professional who is ‘in sync with global trends’ as a member of NAR-I also mirrors the change that the Gujarati community is undergoing,” Shah explains.

“From ‘traditional’ to ‘high-tech’, the Gujarati success story over the years, is one that will continue growing in the future.” Talk about the community being patriarchal and male dominated in nature, and Shah counters. His better half, Neeta, is an equal partner in the business, and she shoulders her share of the daily business decisions. “The concept of being in business is almost ingrained in the Gujarati psyche, and Gujarati women are making their presence felt, both as self-employed professionals and in business,” adds Neeta.

Why Should you Attend the NAR-INDIA 5th ANNUAL Convention?
  • To understand emerging customer issues and service delivery considerations
  • Listen to the minds of the top leaders of the industry
  • Witness thought provoking presentations, panel discussions and case studies
  • Be informed about the regulatory landscape
  • Networking opportunities with the best in the Industry
  • Tremendous opportunity for business & investments
  • To share knowledge and expertise
  • To share experiences of business in other states/cities
  • To raise issues and concerns of common concern

Who should attend?

  • Brokers/ Realtors/ Agents/ Consultants/ Property dealers
  • Market Analysts
  • Legal Service Providers
  • Tax Consultants
  • Architects and Town Planners
  • Investors
  • Venture Capitalists
  • Financial Advisors
  • Officials of Housing Finance Companies

BRAI conducted its first sports day at the XLR8 indoor sports stadium on the 14th of April 2013. More than 114 realtors attended this event and made it a grand success. The presence and participation of the President, the Vice President, the IPP and all the Governing Board members was appreciated by all and made the day more eventful exciting. this was the first time I have seen so many realtors under one roof and not talk business !

Competitions were held in two events - Cricket and Paint ball. The Cricket tournament was won by the team from Estates & properties, the runner up for the event was M/s Mint Realty. The Paint ball event was won by the team from /s Silverline Realty.

I thank and acknowledge the hard work put in by our Sub committee members Mr. Wasim, Mr. Farhan , Mr. Saqib and the Chairman of the Social Promotion committee Mr. Salahudeen to make this event a success. I also thank the management of XLR8 for allowing us to use their facilities and providing necessary support to organize the event. I also thank the Governing Board who took out time from their busy schedule and also participated in most of the events.The whole event along with breakfast and lunch was sponsored by BRAI.

The Proper Price for Property Today most investors are trying to find incredible deals and resell them for a profit. This is a great strategy when you execute correctly and buy at the right price, prepare it properly, price and market it correctly. Today it is very important that you price the property at a saleable price from the first day you list it! This is because the property gets the most attention the first week it is on market. Very quickly it will lose the attention of prospective buyers and your traffic to that advertisement will fall. That means it will take you a longer time to sell the property and collect your profit! More importantly, a listing gets the most attention on its debut. This fact was documented by a report that concluded - the week that a listing goes on the market, it is estimated that it gets nearly four times more visits on real estate websites than it does a month later. How To SELL Quickly! To sell your property quickly you must have the property fully prepared and properly priced on the day it is listed. It is NOT a good idea to price the house high then reduce the price later. If you do that you will lose a lot of your prospective buyers and the house will take longer to sell. Today buyers search the Internet to locate the properties they want to look at. They often have alerts set up that let them know when a new property is listed. The buyers then have a real estate agent show them the houses. A real estate listing gets more than three times more on-line visits the first week it is on the market than it does a month later! This is a result of the on-line alerts. Secret to Selling Quickly: Set the right asking price from upfront. It is the first two weeks of a new listing that generate the most on-line viewings. Those are your prospective buyers looking at your property! 
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The Proper Price for Property

Today most investors are trying to find incredible deals and resell them for a profit. This is a great strategy when you execute correctly and buy at the right price, prepare it properly, price and market it correctly.

Today it is very important that you price the property at a saleable price from the first day you list it! This is because the property gets the most attention the first week it is on market. Very quickly it will lose the attention of prospective buyers and your traffic to that advertisement will fall. That means it will take you a longer time to sell the property and collect your profit!

More importantly, a listing gets the most attention on its debut. This fact was documented by a report that concluded - the week that a listing goes on the market, it is estimated that it gets nearly four times more visits on real estate websites than it does a month later.

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Business Card Marketing for Realtors Business cards are the first impression one gets of you and they speak volumes about who you are, what services you offer and how serious you are at marketing your real estate firm as a business. The business card announces that you are serious and ready to help people solve their realty related problems. You can use business cards to increase your chances of creating more business opportunities. Always carry your business cards! Your checklist should include business cards, as part of your “do I have my wallet/money, house keys, driver’s license’” etc. Any meeting is an opportunity to give out a business card. It could be a morning run or a random errand to the local grocer. Use every opportunity to network by making it a habit to always carry business cards. Give out your card to everyone – whatever works! Insert a business card when mailing bill payments. Bills these days contain advertisements so you should advertise your skills or services in the same way? As the movie, “6 Degrees of Separation” points out that we are only 6 people away from knowing someone of influence, you could be 6 people away from knowing the Prime Minister, your favorite movie star or better still someone who is in a position to hire your skills or services. Each of us knows someone, who knows someone (X6.6 on average), who we need to know… Proper business card etiquette. Whenever you give a business card, ask for a business card. When given a business card, don’t just take it and place it in your pocket. Make the person feel important by looking at their card for a few seconds. You might see something that could be a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. Then place it in your wallet. This lets them know they reside in a special place with you. Make people feel important, in order to make yourself important to them. Be generous. Give business cards out to everyone, including family and friends. Hoarding your business cards only makes your wallet feel full, not your bank account. Ask for referrals. When giving a business card, people feel more comfortable when you ask; “I would appreciate a referral, if you know anyone that could use my services”. Give them 2 cards. Maximize every chance meeting. You never know when you might meet someone who can help you. Small social events, like a birthday party your child is attending, could produce unexpected encounters with people you will want to network with. You never know who you might meet The Right place at the Right time. Have you ever been to a club meeting to find out you were not really given an opportunity to pass out your cards. Volunteering for speaking and networking events for big name speakers has been a very successful resource to grow. If you help enough people get what they want in life, you will get what you want in life. Follow up. Immediately after a meeting a person who could be part of your business, send a hand written note thanking the person for their time. Insert your business card. If you get no response and were expecting one, do it again. Patience and persistence pays off. . Make it a habit to do this once a week. People open invitation type envelopes faster than any others. 
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Business Card Marketing for Realtors

Business cards are the first impression one gets of you and they speak volumes about who you are, what services you offer and how serious you are at marketing your real estate firm as a business. The business card announces that you are serious and ready to help people solve their realty related problems. You can use business cards to increase your chances of creating more business opportunities.

Read More